Performance at the Limit

Performance At The Limit

EDA brings to you a new and unique way to examine high performance organizations and how their actions can influence your approach to leadership, teamwork, and corporate culture. This workshop explores the teams participating in the highly competitive sport of Formula 1® racing and examines how they operate at the limit of financial, technical and human potential.

What is Formula 1 Racing

Formula 1 races have taken place in the USA for over 60 years, but after a short absence were revitalized in 2012 with the inaugural US Grand Prix at a purpose-built race circuit in Austin, Texas. In 2016 the North Carolina-based Haas F1 Team became the first American-led F1 team since 1986. This year ten teams, two cars each team, with budgets ranging from $100 million to $400 million take part in 20 races in 20 countries across 5 continents. Television viewers for the sport top half a billion making Formula 1 the most watched annual sports series in the world.

About the Workshop

This workshop is designed and facilitated by Ken Pasternak, co-author of Performance at the Limit – Business Lessons from Formula 1® Motor Racing. This highly successful book was originally published in 2005, a second edition was published in 2009 and the latest, third edition in 2016. The book also inspired an eight-part BBC series in 2007 called, “Formula for Success.” In addition to Ken, workshops can also be co-facilitated by Brett Lunger, Former F1 Driver, businessman and author.

This is an interactive program using case studies, exercises, videos and lively discussions. It introduces participants to the key concepts and essential skills needed to succeed in the fast-paced business of Formula 1 and how they are relevant and transferable to their own industries and organizations.

The workshop is delivered in 1-day or 2-day versions and can be tailored to meet the executive development needs of any organization.

Workshop Overview

Performance-CrewFinding ways to create and sustain exceptional levels of performance is a challenge that business leaders face in every organization. One way this can be addressed is by learning from other industries, in particular ones which distill the essence of how to surpass the competition through consistent, outstanding performance. The business behind the sport of Formula 1 motor racing provides an excellent example. While state-of-the-art technology is on display at every race, it is the organization and people behind it who design, develop, and perform each and every day that makes the difference between a podium finish and being at the back of the racing grid.

Workshop Benefits

Participants will:

  • PerformanceLearn how examining the operations and mindsets of Formula 1 teams enables business leaders to focus on how to achieve high performance levels in very competitive markets
  • Understand how the key take-aways from the program can be made applicable to their business and their industry
  • Experience the excitement of Formula 1 racing

Who Should Attend

This seminar is about how racing teams operate in order to achieve success. Executives across all industries, entrepreneurs striving to grow their businesses, and anyone who is working in a competitive and rapidly changing business environment will gain insights that can be directly applicable in their own workplace.


Praise for Performance at the Limit, Business Lessons from Formula 1® Motor Racing (3rd edition):

“Formula 1® has always been the test bed for innovation and technology but it is only in recent years that businesses have really started to leverage the power of this motorsport. For us at Unilever Formula 1® has given us the opportunity to develop our winning culture and performance mindset, resulting in a highly motivated individuals delivering great team work.”
Pier Luigi Sigismondi, Chief Supply Chain Officer, Unilever

“Formula 1® is the most demonstrable example where continuous improvement and excellence in teamworking are critical for success… Metro Trains Melbourne has enormous challenges in meeting the mobility demands of a growing city… Performance at the Limit principles and a specific training program are at the centre of our ‘Fit for Future’ transformation initiative and have given us rapid and highly effective results.”
Andrew Lezala, CEO, Metro Trains Melbourne PTY Ltd

“Performance at the Limit not only inspires one to achieve excellence but combines exceptional case studies on Formula 1® leadership, teamwork and business processes with proven management practices. This is a leadership book that articulates innovative design and system thinking needed to succeed in Formula 1® where split-second decision making, exceptional teamwork and continuous performance improvement are required… Performance at the Limit is a must-read for managers and executives who want their company to not only reach the top, but remain there!”
– Brad Hollinger, Chairman and CEO, Vibra Healthcare, and shareholder in the Williams Formula 1® Team

“Performance at the Limit articulates perfectly the split-second gap between also-ran, good and great. It’s all about leadership, preparation and amazing teamwork; without it you will simply fail to compete as those who have remained in pole position accepted long ago that ‘good enough’ is no longer good enough. So if you want to learn what it takes to get to the top and how to win, then this is the book for you.”
René Carayol, CEO, Inspired Leaders Network and Visiting Professor at Cass Business School

“Performance at the Limit captures the extraordinary power of analogy to create deep meaning. With vivid examples from Formula 1® racing, the authors bring to life the lessons of teamwork, competition, and design that ring true for executives seeking the highest performance. An inspiring and engaging read.”
Kathleen M. Eisenhardt, Stanford University

“Fast, fun and fabulous. The lessons of Formula 1® will set your mind racing with insight and should send readers racing to book stores.”
Richard D’Aveni, Tuck School of Business

Read what the New York Times Book Review has to say about Performance at the Limit, Business Lessons from Formula 1® Motor Racing (3rd edition).